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Sharp rise in consumer awareness of probiotics

In March and April 2011, the International Food Information Council (IFIC) surveyed 1,000 adults and found that 81 percent of respondents were aware that probiotics could be beneficial to the digestive tract. This result is up from 2009 when around 72 percent of respondents said that they were aware that probiotics could be good for the digestive system.

Global Probiotic Product Market at $1.1B with 8% CAGR Reported at SupplySide West 2010 in Las Vegas

NuBiome attended SupplySide West at the Sands Expo Convention Center in Las Vegas.  We noticed that the attendees were excited about the new innovations, clinical data, and expanding markets for probiotics.  NuBiome attended the Probiotic Workshop panel discussion.  Read more